Reach active ASX mining investors, not random eyeballs.
Short-form mining news, Google Earth explainers and community chat focused on
iron ore, rare earths, lithium, copper and gold.
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Total mining views*
1.89M+
across 86 short videos (since Sep 2025)
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Typical views / video
10k–25k
median ~14.7k • average ~22k
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Average retention
~44%
median ~42% • avg watch time ~10s
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Best-performing clips
50k–125k+
when the headline + timing hit
*Figures shown are cross-platform totals from LykeShares’ internal tracking (TikTok, Instagram, YouTube Shorts, LinkedIn)
for recent ASX mining & critical-minerals videos since Sep 2025. Performance varies by headline strength and timing.
Recent companies featured:
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Why IR teams partner with LykeShares
All performance figures on this page are taken directly from LykeShares’ internal
analytics across TikTok, Instagram, YouTube Shorts, LinkedIn and website traffic.
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Mining-first
100% focused on ASX mining, energy & critical minerals – not generic finance content.
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Proven results
Strong performance on BHP, Rio, Northern Star, Arafura and more across TikTok,
Instagram, YouTube Shorts and LinkedIn.
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Winning hooks
Jobs, capex, restarts, shutdowns and national-interest angles that actually get watched
and shared.
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Easy reporting
Clear view counts, watch time and platform breakdown – with retention metrics where available – ready for
IR, management or the board.
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Who you reach on LykeShares
Our audience is concentrated where your investor story matters most – Australian
mining & energy retail investors and traders, primarily aged 25–54, plus a growing
following across New Zealand and global resource hubs.
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Audience snapshot
- Mainly Australian retail investors & traders
- Strong interest in iron ore, lithium, rare earths, copper & gold
- Mix of big caps through to emerging juniors
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What a typical sponsorship includes
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Short-form hero video
~20–30 sec explainer optimised for short-form platforms (TikTok, Instagram, YouTube Shorts, LinkedIn and more),
built around our strongest formats (jobs, capex, restarts, national backing).
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LykeShares article
Clear, investor-friendly write-up on Lykeshares.com, linked from relevant company
and commodity pages.
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Performance snapshot
A summary you can report directly to IR, management or your board:
views and engagement by platform, plus retention/watch-time metrics where the platform provides them.
Sponsored mining stories often land in the 5k–15k view range on TikTok in the first few days, but performance varies significantly by headline strength, timing and market interest.
We don’t guarantee views — we guarantee deliverables + reporting, and optimise hook/timing based on what’s working with our audience.
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Recent results & example videos
A mix of editorial (non-sponsored) clips to show typical reach, style and pacing.
Full case studies and audience breakdowns are included in the media kit.
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Critical minerals stories
High engagement on rare earths and lithium projects backed by government or
major strategic partners.
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Mine restarts & expansions
Strong retention for “Why spend $X?” and “Why restart this mine now?” style narratives.
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National-interest explainers
Clips that link projects to jobs, regions and supply chains drive outsized
shares and comments.
All examples below are editorial / non-sponsored content.
Example editorial videos (tap to watch):
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Simple turnaround & workflow
Designed so IR teams can brief quickly, approve quickly, and report back with confidence.
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You send
ASX / news release, project details, approved imagery and any compliance notes.
We handle scripting, story framing and visuals.
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We draft
Script and storyboard typically within ~72 hours, with 1–2 fast edit rounds
before you sign off on the final cut.
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We publish
Distribution across TikTok, Instagram Reels, YouTube Shorts and LinkedIn,
plus a performance snapshot for your internal reporting.
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Packages & indicative pricing
Transparent, simple structures – final quotes depend on timing, complexity and volume.
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Pilot (1 video)
$950
1 short-form video (~20–30s) + cross-post across LykeShares platforms, plus a website article.
Includes 1–2 revision rounds max and a simple next-day performance snapshot (views + engagement by platform).
Best for: first-time sponsors testing message + format.
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Single campaign (2 videos)
$1,800
2 short-form videos (~20–30s each) + cross-post across LykeShares platforms, plus website articles.
Designed as a 2-part mini campaign:
Video 1: the headline / catalyst
Video 2: follow-up angle (what changed, location/timeline, key numbers, or audience Q&A)
Includes 1–2 revision rounds per video and simple next-day performance snapshots.
Best for: announcements that benefit from a second touchpoint while attention is hot.
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Quarterly bundle (4 videos)
$3,300
4 short-form videos over the quarter + cross-post across LykeShares platforms, plus website articles.
Includes a light end-of-quarter wrap summary (what performed best + key engagement themes).
Standard turnaround and 1–2 revision rounds per video.
Best for: steady newsflow without a long-term commitment.
All pricing is indicative only and depends on scope, speed and formats. We’ll confirm a simple written quote once we understand
your project, timeline and objectives.
Note: We don’t guarantee views. We guarantee deliverables + reporting, and optimise hook/timing based on what’s working with our audience.
Revision rounds are consolidated (one set of feedback per round).
Advertise With LykeShares
Once you submit the form, we’ll reply with our latest media kit,
current pricing, and example campaign results tailored to your company.
Prefer email? Reach us at
lykeshares@gmail.com