Reach active ASX mining investors, not random eyeballs.
Short-form mining news, Google Earth explainers and community chat focused on
iron ore, rare earths, lithium, copper and gold.
📊
Total mining views*
1.4M+
across 60+ short videos
⛏️
Average views / video
~20,000
past 12 months
🎯
Completion rate
~45%
viewers watching the full video
🚀
Best-performing clips
50k–125k+
for stand-out mine stories and job-loss pieces
*Includes campaigns and editorial videos on BHP, Rio Tinto, Arafura, Astron, Pantoro, AIC Mines,
Vault Minerals and others. Figures based on TikTok analytics and internal tracking (Nov 2025).
Recent companies featured:
👥
Who you reach on LykeShares
Our audience is concentrated where your investor story matters most – Australian
mining & energy retail investors and traders.
🌏
Audience snapshot (TikTok, 7 days)
87% 🇦🇺 Aussie
Primary location: Australia 87% (New Zealand ~4%).
Gender: ~84% male, ~15% female.
Core age: 25–54, aligned with active retail investors and
mining-sector professionals.
⚒️
By commodity
🪨Iron ore ~39k avg views
🧲Rare earths ~21k
🔋Lithium ~13k
🥇Gold ~10k
🥉Copper ~12k
🏛️
By market cap
🏦Big caps ~25k avg views
🏗️Mid caps ~15k
🧭Small caps ~11k
Small caps benefit from the same formats that work on the majors, with
strong upside when the news resonates.
🎬
Story formats that consistently perform
We don’t just repost your announcement – we turn it into a narrative
investors actually want to watch and share.
🛰️
Mine explainers & expansions
~19,000 views
“Why is this mine doing X?” High-retention explainers on restarts, upgrades,
expansions and major project moves, using Google Earth fly-ins and site imagery.
💰
Investment & strategy stories
~17,000
“Why spend $X?” or “Why is [country] backing this project?” — clear, data-driven
stories focused on capex, government support, strategic rationale and long-term impact.
🌏
National interest explainers
~25,000
High-performing narratives showing how governments, supply chains and global demand
shape major Australian projects — consistently strong retention and shareability.
📈
Recent results & example videos
A mix of editorial (non-sponsored) clips to show typical reach, style and pacing.
🧲
Arafura Rare Earths
75k+ views
Combined views across TikTok, Instagram & LinkedIn.
Strong retention from critical minerals + US/AU backing angle.
🌾
Astron – Donald Project
58k+
High engagement from Victoria & mining students on a “farm paddock to rare earths” story.
🥇
Northern Star Resources
43k+
Strong completion driven by big 'discovery' storyline and clear before/after framing.
All examples below are editorial / non-sponsored content.
Example editorial videos (tap to watch):
📌
Why IR teams partner with LykeShares
⚒️
Mining-first
100% focused on ASX mining, energy & critical minerals.
🚀
Proven results
Strong performance on BHP, Rio, Northern Star, Arafura & more.
🎣
Winning hooks
Jobs, capex, restarts, shutdowns & national-interest angles.
📊
Easy reporting
Clear view counts, watch time, completion rate & platform breakdown.
🧩
What a typical sponsorship includes
🎬
Short-form hero video
~25 sec explainer optimised for TikTok, Instagram & YouTube Shorts.
Built around our strongest formats (jobs, capex, restarts, national backing).
📰
LykeShares article
Clear, investor-friendly write-up published on Lykeshares.com,
linked from relevant company & commodity pages.
📊
Performance snapshot
A summary you can report directly to IR, management or your board:
views, retention, completion rate & platform breakdown.
Sponsored mining stories typically land in the 5k–15k view range on TikTok
within the first few days, with strong upside when the headline resonates.
Designed so IR teams can brief quickly, approve quickly, and report back with confidence.
📂
Simple handover
You send:
- Latest ASX / news release or media kit
- Project name, ASX code & site location
- 1–3 approved site photos (or permission to use official imagery)
- Key angle: jobs, capex, restart, shutdown or national backing
- Any timing, compliance or disclaimer notes
✏️
Draft & approvals
- Script & storyboard drafted within 72 hours of handover
- 1–2 quick edit rounds the same day where possible
- Final cut approved by your IR / comms lead before publishing
📡
Multi-platform publish
Distribution across:
- TikTok, Instagram Reels & YouTube Shorts
- LinkedIn & X/Twitter
- Additional: Snapchat, Reddit & Bluesky where relevant
Plus a performance snapshot you can drop straight into board or IR reports.
💼
Packages & indicative pricing
Transparent, simple structures – final quotes depend on timing, complexity and volume.
🎯
Single campaign
$1.5k–$3.5k
Typically includes one short-form hero video, a LykeShares article and a
performance snapshot. Best for key announcements or project milestones.
📆
Annual partnerships
From $15k+
For ongoing newsflow: a set number of videos per year, priority scheduling,
and rolling performance reporting for management and the board.
All pricing is indicative only and depends on scope, speed and formats. We’ll confirm
a simple written quote once we understand your project, timeline and objectives.
Advertise With LykeShares
Tell us a bit about your project, timing and objectives, and we’ll send through
current pricing plus a short deck with case studies (BHP, Rio Tinto, Arafura,
Astron, Pantoro, AIC Mines, Vault Minerals and more).