Reach active ASX mining investors, not random eyeballs.
Short-form mining news, Google Earth explainers and community chat focused on
iron ore, rare earths, lithium, copper and gold.
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Total mining views*
1.4M+
across 60+ short videos
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Average views / video
~20,000
past 12 months
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Completion rate
~45%
viewers watching the full video
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Best-performing clips
50k–125k+
for stand-out mine stories and job-loss pieces
*Includes campaigns and editorial videos on BHP, Rio Tinto, Arafura, Astron, Pantoro, AIC Mines,
Vault Minerals and others. Figures based on TikTok analytics and internal tracking (Nov 2025).
Recent companies featured:
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Why IR teams partner with LykeShares
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Mining-first
100% focused on ASX mining, energy & critical minerals – not generic finance content.
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Proven results
Strong performance on BHP, Rio, Northern Star, Arafura and more across TikTok,
Instagram, YouTube Shorts and LinkedIn.
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Winning hooks
Jobs, capex, restarts, shutdowns and national-interest angles that actually get watched
and shared.
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Easy reporting
Clear view counts, watch time, completion rate and platform breakdown – ready for
IR, management or the board.
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Who you reach on LykeShares
Our audience is concentrated where your investor story matters most – Australian
mining & energy retail investors and traders, primarily aged 25–54, plus a growing
following across New Zealand and global resource hubs.
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Audience snapshot
- Mainly Australian retail investors & traders
- Strong interest in iron ore, lithium, rare earths, copper & gold
- Mix of big caps through to emerging juniors
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What a typical sponsorship includes
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Short-form hero video
~25 sec explainer optimised for TikTok, Instagram & YouTube Shorts, built around
our strongest formats (jobs, capex, restarts, national backing).
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LykeShares article
Clear, investor-friendly write-up on Lykeshares.com, linked from relevant company
and commodity pages.
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Performance snapshot
A summary you can report directly to IR, management or your board:
views, retention, completion rate and platform breakdown.
Sponsored mining stories typically land in the 5k–15k view range on TikTok
within the first few days, with strong upside when the headline resonates.
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Recent results & example videos
A mix of editorial (non-sponsored) clips to show typical reach, style and pacing.
Full case studies and audience breakdowns are included in the media kit.
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Critical minerals stories
High engagement on rare earths and lithium projects backed by government or
major strategic partners.
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Mine restarts & expansions
Strong retention for “Why spend $X?” and “Why restart this mine now?” style narratives.
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National-interest explainers
Clips that link projects to jobs, regions and supply chains drive outsized
shares and comments.
All examples below are editorial / non-sponsored content.
Example editorial videos (tap to watch):
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Simple turnaround & workflow
Designed so IR teams can brief quickly, approve quickly, and report back with confidence.
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You send
ASX / news release, project details, approved imagery and any compliance notes.
We handle scripting, story framing and visuals.
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We draft
Script and storyboard typically within ~72 hours, with 1–2 fast edit rounds
before you sign off on the final cut.
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We publish
Distribution across TikTok, Instagram Reels, YouTube Shorts and LinkedIn,
plus a performance snapshot for your internal reporting.
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Packages & indicative pricing
Transparent, simple structures – final quotes depend on timing, complexity and volume.
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Single campaign
$1.5k–$3.5k
Typically includes one short-form hero video, a LykeShares article and a
performance snapshot. Best for key announcements or project milestones.
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Annual partnerships
From $15k+
For ongoing newsflow: a set number of videos per year, priority scheduling,
and rolling performance reporting for management and the board.
All pricing is indicative only and depends on scope, speed and formats. We’ll confirm
a simple written quote once we understand your project, timeline and objectives.
Advertise With LykeShares
Tell us a bit about your project, timing and objectives, and we’ll send through
current pricing plus a short deck with case studies, audience breakdowns and
recent campaign results.